Benefits of Digital Marketing for Startups
A major challenge faced by most startups is planning on how to attain traction especially with those early set of clients. How can startups locate customers? How can they have customers to appreciate the value of their service? What will be the perfect way to create awareness that too on a minimal budget? Without doubt, these issues bother every startup owners.
This is when Digital Marketing and its many channels, come in the picture,
1. Digital Marketing Evens the Online Playing Field-
Gone are the days when business owners welcomed the notion that Digital Marketing is just for the likes of Large Multinationals and corporations that have the sufficient resources required to set-up an online marketing campaign. Digital Marketing levels the playing field, providing the small and medium enterprises with the chance to compete against the big boys and attract their share of targeted traffic. With digital marketing, even small companies now have the required resources to perform sales and marketing processes that were priorly only available to large corporations.
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2. Digital Marketing Is more Cost-Efficient than any Traditional Marketing-
Small businesses have very little resources. Digital Marketing provides them with a better and much cost-effective marketing channel that delivers better results. Gartner’s Digital Marketing Spend Report had highlighted that up to 40% of respondents believe getting considerable savings by using digital marketing methods for promotion for their products and services.
According to the Gartner survey, 28% of business owners surveyed will shift marketing budget allocations from traditional media channels and will invest them into digital online marketing tools and techniques.
3. Digital Marketing Delivers with Conversions-
Online Businesses marketing products and services measure success by the percentage of incoming traffic that gets converted into leads, subscribers or sales, depending on the intended purposes of the business. Without any conversion, all your traffic would mean to nothing and all your efforts will simply go to waste. That’s why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above.
4. Digital Marketing Helps in Generating Better Revenues-
Higher conversion rates are generated by effective digital marketing techniques which will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Google also confirms this in a study with IPSOS, Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies in comparison to those who do not.
With better revenue growth expectancy, all small and medium enterprises using digital marketing techniques will have 3.3 times better likes of expanding the workforce and the business, hereby opening their doors to the better, larger and farther reaching markets both locally and abroad.
5. Digital Marketing Facilitates the Interaction with Targeted Audience-
One of the biggest reasons why digital marketing is rapidly taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what a customers expects to receive when interacting with any brand or business. How a business handles such an engagement and interaction will spell the difference between business’s success and failure.
Interacting with customers and providing them with proper engagement points can give an insight of what the targeted audience want. Its a vital information that will steer the business towards making the right set of next moves, provide the customers with an even better experience, develop good relationships with them – gaining their loyalty and trust that will be needed when the business begins to grow.
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